We created two separate epubs from the original digital files. At the time the “fixed format” style of ePub was not automatable. We created and tested the ePubs on iPad, iPhone and Android devices. We set up a password-protected, cloud-based system was set up to distribute to Kickstarter backers.
The ePubs were also submitted for distribution on Apple’s iBook Store and Amazon’s digital store.
We developed a custom WordPress template for what-makes-a-baby.com. The template is so successful that it masks the underlying architecture of the site, despite the fact that we built it so Cory can update the site content himself.