Ultimate Wedding Planner – iOS

2 For Couples, a magazine focusing on couples’ issues, wanted a magazine-style app that would provide evergreen content for couples planning their wedding.

The magazine needed to transition from a printed format to iPad in the wedding planning category, or it faced lost readership to competitors in this highly competitive market.


We created a custom framework to serve paginated articles separated into sections. Initially all content built into the app; which served styled pages, high quality photography, sound and video. Content would later be served from custom API servers; including dynamically served interstitial ads. The latter included iAds as well from our own proprietary ad server.

The app is featured on the US App Store. To date it is the most successful app behind our 2life app.

May 30, 2012