Issue: 2 For Couples, a magazine focusing on couples’ issues, wanted a magazine-style app that would provide evergreen content for couples planning their wedding.
Implication: The magazine needed to transition from a printed format to iPad in the wedding planning category, or it faced lost readership to competitors in this highly competitive market.
We created a custom framework to serve paginated articles separated into sections. Initially all content built into the app; which served styled pages, high quality photography, sound and video. Content would later be served from custom API servers; including dynamically served interstitial ads. The latter included iAds as well from our own proprietary ad server.