Micro.blog

The Art Shoppe – Website

Issue:
The Art Shoppe, a well-known, upscale and design furniture store in Toronto, wanted a new website featuring inventory by style, room and furniture type.

Implication:
The competition was serving their furniture in searchable galleries. Without a site featuring dynamically-served content, the Art Shoppe was missing an opportunity to stay competitive and increase sales.

Solution:

We created a custom digital asset management system to allow staff to categorize and populate new pieces and retire old lines. The site also has searchable content; by keywords, categories and style. The contact form is integrated with an email marketing system. Semi annual sales are dynamically added and we recently added a video tour to the site. We included search engine optimization to significantly improve metrics. And qualified inbound traffic is being driven by an integrated system of social networks.

Result:
Since its inception, the site gets an average of 6,000 unique viewers every month. They view an average of nine pages and they have an astonishingly low bounce rate of 12.6%. 75% of visitors are new users and the average user spends 3:20 on the site.

May 30, 2009