Issue: IBEW (The International Brotherhood of Electrical Workers) wanted a new website to feature information about IBEW Canada as a well as a micro-site allowing members to upload fellow members as “Local Heroes”.
Implication: IBEW needed the new website to complement its TV launch. Without web presence, they would lose momentum and the ability to create vital awareness and interest in the union.
We created a customized WordPress template to support a microsite within a microsite. Built to support multiple styles depending on which page is loaded, each version of the site has its own distinct look. Additionally, to support public-facing submissions, we built in the ability to create postings from the “front end”.
Result: In the first six weeks, the site averaged over 2,000 unique visitors, who viewed an average 2.65 pages per session. Of those, 72% were new visitors. The site has a bounce rate of a remarkably low 54% and the average user spends an impressive 1:50 on it.