2 For Couples – iOS Apps

2 For Couples, a magazine methaphor focusing on couples’ issues, wanted a magazine-style app for iPad to deliver periodic lifestyle content.

Unless the magazine could transition from a printed format to iPad, it would lose readership to its competitors.


We created a custom framework to serve paginated articles into separate sections. Initially, we built all content into the app, which served styled pages, high quality photography, sound and video. Later custom API servers were added to serve content, including dynamically served interstitial ads. The latter included iAds as well from our own proprietary ad server.

We added new features with each new “issue” including: photo galleries, guest books, twitter feeds and cross-promotional ads. Notable editions have included; a Valentines’ edition, 101 Amazing Gifts, Party Tricks, and a Royal Wedding edition coincided with a Facebook campaign. The most successful version is the Ultimate Wedding Planner

To date there have been well over 100,000 downloads of the app. Readership is up. Printing costs have been curtailed.

May 30, 2010