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Apple Updates MacBook Pro

Apple Updates MacBook Pro with Next Generation Processors, Graphics & Thunderbolt I/O Technology

MARKHAM, Ontario?February 24, 2011?Apple® today updated the industry-leading MacBook® Pro family with next generation processors and graphics, high-speed Thunderbolt I/O technology and a new FaceTime® HD camera. Featuring the very latest dual-core and quad-core Intel Core processors, the entire MacBook Pro line is up to twice as fast as the previous generation.*

“The new MacBook Pro brings next generation dual and quad Core processors, high performance graphics, Thunderbolt technology and FaceTime HD to the great design loved by our pro customers,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “Thunderbolt is a revolutionary new I/O technology that delivers an amazing 10 gigabits per second and can support every important I/O standard which is ideal for the new MacBook Pro.”

Starting at $1,249 the new 13-inch MacBook Pro offers amazing value and performance in a compact design. The highly portable 13-inch MacBook Pro features Intel Core i5 and Core i7 dual-core processors up to 2.7 GHz and Intel HD Graphics 3000. The powerful 15-inch and 17-inch MacBook Pro models feature quad-core Core i7 processors up to 2.3 GHz and AMD Radeon HD graphics processors with up to 1GB of video memory for high performance gaming, pro video editing and graphics intensive applications.

MacBook Pro is the first computer on the market to include the groundbreaking Thunderbolt I/O technology. Developed by Intel with collaboration from Apple, Thunderbolt enables expandability never before possible on a notebook computer. Featuring two bi-directional channels with transfer speeds up to an amazing 10Gbps each, Thunderbolt delivers PCI Express directly to external high performance peripherals such as RAID arrays, and can support FireWire and USB consumer devices and Gigabit Ethernet networks via adapters. Thunderbolt also supports DisplayPort for high resolution displays and works with existing adapters for HDMI, DVI and VGA displays. Freely available for implementation on systems, cables and devices, Thunderbolt technology is expected to be widely adopted as a new standard for high performance I/O.

The MacBook Pro now includes a built-in FaceTime HD camera with triple the resolution of the previous generation for crisp, widescreen video calls. With Apple’s innovative FaceTime video calling software, the new camera allows high definition video calls between all new MacBook Pro models and supports standard resolution calls with other Intel-based Macs, iPhone® 4 and the current generation iPod touch®. FaceTime is included with all new MacBook Pro models and is available for other Intel-based Macs from the Mac® App Store? for 99 cents. The MacBook Pro lineup continues to feature its gorgeous aluminum unibody enclosure, glass Multi-Touch? trackpad, LED-backlit widescreen display, illuminated full-size keyboard and 7-hour battery.**

As the industry’s greenest notebook lineup, every Mac notebook achieves EPEAT Gold status and meets Energy Star 5.0 requirements, setting the standard for environmentally friendly notebook design.*** Each unibody enclosure is made of highly recyclable aluminum and comes standard with energy efficient LED-backlit displays that are mercury-free and made with arsenic-free glass. Mac notebooks contain no brominated flame retardants, are PVC-free and are constructed with recyclable materials.

Every Mac comes with Mac OS® X Snow Leopard®, the world’s most advanced operating system, and iLife®, Apple’s innovative suite of applications for creating and sharing great photos, movies and music. Snow Leopard builds on more than a decade of innovation and includes multiple features for portable computing such as Multi-Touch navigation, advanced wireless networking, easy file sharing, automated data backup and intelligent power management. The new iLife ’11 features iPhoto® with stunning full screen views for browsing, editing and sharing photos; iMovie® with powerful easy-to-use tools to transform home videos into fun theatrical trailers; and GarageBand® with new ways to improve your playing and create great sounding songs.

Pricing & Availability
The new 13-inch MacBook Pro, 15-inch MacBook Pro and 17-inch MacBook Pro are available through the Apple Store® (www.apple.ca), Apple’s retail stores and Apple Authorized Resellers. The 13-inch MacBook Pro is available in two configurations: one with a 2.3 GHz Dual-Core Intel Core i5 and 320GB hard drive starting at $1,249; and one with a 2.7 GHz Dual-Core Intel Core i5 and 500GB hard drive starting at $1,549. The new 15-inch MacBook Pro is available in two models: one with a 2.0 GHz Quad-Core Intel Core i7, AMD Radeon HD 6490M and 500GB hard drive starting at $1,799 and one with a 2.2 GHz Quad-Core Intel Core i7, AMD Radeon HD 6750M and 750GB hard drive starting at $2,249. The new 17-inch MacBook Pro features a 2.2 GHz Quad-Core Intel Core i7, AMD Radeon HD 6750M and 750GB hard drive and is priced at $2,499.

Configure-to-order options include faster quad-core processors up to 2.3 GHz, additional hard drive capacity up to 750GB, solid state storage up to 512GB, more memory up to 8GB DDR3, antiglare and high-resolution display options and AppleCare® Protection Plan. Additional technical specifications and configure-to-order options and accessories are available online at www.apple.ca/macbookpro.

*Testing conducted by Apple in February 2011 using preproduction MacBook Pro configurations. For more information visit www.apple.ca/macbookpro/features.html.

**The new Wireless Web protocol testing was conducted by Apple in February 2011 using preproduction MacBook Pro configurations. Battery life and charge cycles vary by use and settings. For more information visit www.apple.ca/macbookpro/features.html.

***EPEAT is an independent organization that helps customers compare the environmental performance of notebooks and desktops. Products meeting all of the 23 required criteria and at least 75 percent of the optional criteria are recognized as EPEAT Gold products. The EPEAT program was conceived by the US EPA and is based on IEEE 1680 standard for Environmental Assessment of Personal Computer Products. For more information visit www.epeat.net.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

iT Guy Technologies Announces iPad Publishing Solution

Toronto, Canada – iT-Guy Technologies has launched a revolutionary, new publishing system designed to take magazine-style content and deliver it via the App Store right to your readers on an iPad. The flexible publishing engine can deliver all types of content including magazine-style editorial and photography, books, annual reports, catalogues and portfolios. The solution is perfect for publishers looking for a fast way to get their content into the fastest growing market around… the Apple App Store!

The platform provides support for embedded graphic, text, video and audio, or content delivered through web-based applications. It has support for built-in database access and online searching, so users can access data and view it on the app. The system can categorize any of the information with a table of contents. The content is delivered through the latest technologies available to the iPad and iPhone: iOS 4.2, HTML5 and CSS3.

Our clients have used the platform to successfully publish multiple apps to the App Store and have reduced the production time per app from 2 months to 2 weeks.

The platform is currently at version 1.3, we continue to enhance the platform with new content features with each edition.

The platform has produced several iterations currently available on the App Store. These include applications published by 2 For Life Media Inc., with successful titles “2 For Couples”, “ULTIMATE WEDDING PLANNER by 2 for Couples”, “101 BRIDAL GOWNS: Big Style For Your Big Day” and “101 Valentine’s Gifts”.

iT Guy Technologies
iPad Publishing System

Ultimate Wedding Planner iPad App Available Now on the App Store

FOR IMMEDIATE RELEASE

Ultimate Wedding Planner iPad App Available Now on the App Store

TORONTO, October 7, 2010 – 2 For Life Media Inc., announces the release of the ULTIMATE WEDDING PLANNER app on the App Store. This must-have wedding app by 2 for Couples combines the authority of a national wedding magazine, the immediacy of a wedding website and the interactivity of a digital planner” all in one package! It is a one-stop resource for everything couples need to know when it comes to planning their big day, including announcing the engagement, wedding trends, designer gown collections, coordinating their wedding day schedule and so much more.

“We’ve made wedding planning fun and groom-friendly,” says Editor-in-Chief Neil Morton. “From wedding style ideas to how to take good wedding photos and all the right songs to play at your reception, we’ve got everything couples need to know” and then some” in a digital magazine format.”

But that’s not all! The ULTIMATE WEDDING PLANNER app also includes: the 2Wire, a daily dose of wedding-related news; and a 2Worksheets section which allows couples to key in important info and email it to their wedding party, family and service providers.

“We believe iPad is the perfect tool for planning a wedding, and we’ve brought all the resources a couple needs together in one place,” adds 2 For Life Media Inc. President Diane Hall. “Couples can take the ULTIMATE WEDDING PLANNER on iPad to all their appointments to consult tips and advice, and to record important info.”

The 2 for Couples ULTIMATE WEDDING PLANNER app is available on the App Store for iPad. http://itunes.apple.com/us/app/ultimate-wedding-planner/id387919600?mt=8

For relationship and newlywed advice, couples can download the 2 FOR COUPLES magazine and app in the iTunes store (http://itunes.apple.com/app/2-for-couples/id386093103?mt=8). With a spotlight on real couples and their day-to-day lives, 2 for Couples serves up a slew of date night ideas, a whole bucket list of must-do moments, a ton of expert advice and fun couple makeovers. To learn more about our 2 for Couples magazine and app, check out our trailer at: http://www.youtube.com/watch?v=2kteMiligu8

About 2 For Life Media Inc.

Founded in 2004, 2 For Life Media Inc. is a lifestage media company specializing in couple lifestyle, relationships and weddings. The development of the 2 for Couples ULTIMATE WEDDING PLANNER app is made possible though the support of the Ontario Media Development Corporation. www.2forcouples.com

For further information: To inquire about 2 For Life Media Inc., the 2 for Couples ULTIMATE WEDDING PLANNER app and arrange interviews with President Diane Hall and/or Editor-in-Chief Neil Morton, please contact Benedetta Lamanna at benedetta@2magazine.com or 416-469-1429 ext. 222.

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