As of today, July 1st 2014, Canadian businesses like ours can no longer send you electronic updates about our services or accomplishments if the following conditions exist:
- You are a Canadian citizen or Canadian corporation.
- and you have NOT done business with us in the last 6 months.
The good news is that there is a 3 year grace period, during which Canadian businesses can make sure that their lists are in compliance. Up until July 1st 2017, the CRTC, the Competition Bureau, and the Office of the Privacy Commissioner of Canada, may investigate and litigate against companies who don’t adhere to CASL. The regulations apply to any Commercial Electronic Message (CEM) that is:
- electronic format, including emails, instant messages, text messages, and some social media communications
- is sent to an electronic address: email addresses, instant message accounts, phone accounts, and social media accounts
- and contains a message that tries to sell you some product or service, including the promotion of products, services, people, companies, or organizations
Exempted messages are those sent to:
- a family member or friend
- an employee or someone involved in your business
- a response to a current customer (within 6 months)
- sent to people outside Canada
- contains warranty or safety message about a product
- contains information about a purchase, subscription or membership
The CRTC has published a FAQ page as well. If you are currently on our mailing list or would like to subscribe please visit this link and indicate your consent. You can also Like us on FaceBook, or follow us on LinkedIn or twitter.
Thanks and “Sorry, eh”.